Unlike its competitors, Apple has strengths in two areas that are currently PR headaches for AI: privacy and the environment.
Another strength of Apple - coming from behind in a race to eventually lead the pack. They’ve done this in category after category over the years - laptops, MP3 players, Mobile phones. They might be in the process of doing it again with virtual reality / augmented reality / spatial computing.
Will they do the same come-from-behind-to-eventually-lead with AI? Possibly.
I do believe they’re going to define a uniquely Apple lane in the AI race, and I’m happy about that. Privacy is everything, and Apple is the company I trust the most in that regard.
Monday should be interesting.