“We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software, and services integration, groundbreaking Apple Silicon with our industry-leading neural engines, and our unwavering focus on privacy, which underpins everything we create.”
Apple is arriving late to the generative AI party and is bringing a different approach with it. Sound familiar? This is how the company came to dominate portable music players, smartphones, earbuds, tablets, laptops, etc. The strategy doesn’t always work (think cars), but I’m betting it will in AI.